Everything is organized around the account you select in the top bar. Use the date range control to change the reporting window.
Your headline numbers: attributed revenue, open rate, click rate, and active flows, plus a revenue trend, your top campaigns, and subscriber health.
Every send with opens, clicks, and attributed revenue.
Each flow (welcome, abandoned cart, browse abandonment, post purchase, win back) with sent volume, open and click rates, and revenue side by side.
Each test split by variation, so you can see the real orders and revenue each version drove, not just the open rate.
Segments built from RFM analysis (recency, frequency, monetary) that you can push straight to Klaviyo with one click.
Plain language observations about your account, with automatic alerts when a number moves unexpectedly.